About

RAISE THE BAR. BUILD THE BUSINESS. OWN THE FUTURE.

The Industry Standard is Your Standard.

Through practical education, proven business strategies, and a community committed to growth, we help ambitious professionals build more income, more freedom, and more control over their future.

Because success isn't built by chance. It's built by standards.

LEARN MORE

RAISE THE BAR. BUILD THE BUSINESS. OWN THE FUTURE.

The Industry Standard is Your Standard.

Through practical education, proven business strategies, and a community committed to growth, we help ambitious professionals build more income, more freedom, and more control over their future.

Because success isn't built by chance. It's built by standards.

LEARN MORE

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Choose Your Path. Build Your Future.

Whether you're building a business from the ground up or mastering the craft that drives it, The Industry Standard provides the education, systems, and support to help you create lasting success.

SELF-EMPLOYED SUCCESS BLUEPRINT

Turn your skills into a profitable, sustainable business.

Designed for aspiring and established entrepreneurs who want a clear roadmap for growth, this program teaches the foundational business principles, systems, and strategies required to build income, freedom, and long-term success.

âś… Business Foundations & Strategy
âś… Marketing & Client Acquisition
âś… Revenue Growth & Retention
âś… Scaling & Financial Freedom

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LIFE SKILLS FOR BARBERS

Master the skills behind a thriving barbering career.

More than cutting hair, success in barbering requires professionalism, communication, client experience, and business acumen. This program helps barbers develop the skills needed to stand out in a competitive industry.

✅ Professional Development
✅ Client Experience & Communication
✅ Career Growth Strategies
✅ Business Skills for Barbers

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ABOUT THE INDUSTRY STANDARD

Talent Gets You Started. Standards Get You Paid.

The Industry Standard was built on a simple belief: success shouldn't be left to chance. 

Most people don't fail because they lack talent.

They fail because they lack the systems, strategy, and guidance required to turn talent into consistent results.

The Industry Standard exists to bridge that gap.

Through practical education, business training, and a commitment to excellence, we help professionals raise their standards, increase their opportunities, and create lasting success.

Because when you raise the standard, everything changes.

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SUCCESS STORIES

Real People. Real Results.

Our programs have helped self-employed professionals gain clarity, build profitable businesses, and create the freedom they envisioned.

Person A

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Person B

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Person C

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BOOK A CALL

Let's Build Your Next Level Plan.

Not sure which path is right for you? Let's talk.

Book a free strategy call and we'll help you clarify your goals, explore the right program, and map out your next steps.

Schedule Your Free Call
  • Pick A Time: Choose a time that works best for you
  • Confirm Details: Tell us a little about your goals and interests
  • Let's Connect: We'll hop on a call and create your game plan
COMING SOON
THE INDUSTRY STANDARD COMMUNITY

Build Relationships That Build Results.

The fastest path to growth is surrounding yourself with people who challenge you to think bigger and execute better.

The Industry Standard Community provides the connections, support, and accountability needed to help you stay focused, overcome obstacles, and achieve your goals.

COMING SOON
THE INDUSTRY STANDARD COMMUNITY

Build Relationships That Build Results.

The fastest path to growth is surrounding yourself with people who challenge you to think bigger and execute better.

The Industry Standard Community provides the connections, support, and accountability needed to help you stay focused, overcome obstacles, and achieve your goals.

COMING SOON
MEET THE FOUNDER

Cheyne Dorsey

LICENSED BARBER • COSMETIC TATTOO • ARTIST • ENTREPRENEUR • EDUCATOR •  PHOTOGRAPHER

Cheyne Dorsey is the founder of The Industry Standard and creator of the self-employed Success Blueprint and Life Skills for Barbers Program. 

Cheyne is a licensed barber, cosmetic tattoo artist, educator, entrepreneur, and professional photographer based in New Mexico. Through every service, every lesson, and every conversation, his mission remains the same: to help people feel like themselves and to give back to the community that shaped in. 

Learn More
MEET THE FOUNDER

Cheyne Dorsey

LICENSED BARBER • COSMETIC TATTOO • ARTIST • ENTREPRENEUR • EDUCATOR •  PHOTOGRAPHER

Cheyne Dorsey is the founder of The Industry Standard and creator of the self-employed Success Blueprint and Life Skills for Barbers Program. 

Cheyne is a licensed barber, cosmetic tattoo artist, educator, entrepreneur, and professional photographer based in New Mexico. Through every service, every lesson, and every conversation, his mission remains the same: to help people feel like themselves and to give back to the community that shaped in. 

Learn More